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Switch Personalization

Switch personalization allows you to add combined conditional personalization to your transactional message template by creating multiple conditions each with their own HTML and/or text input.

To add switch personalization:

  1. Enter &&& in the part of the transactional message template where you want to add the personalization.
  2. Click Personalize Content.
  3. In the Message Personalization window, go to the Switch tab.
  4. In the Switch drop-down menu, select the member database field that will be used as reference.
  5. In the Case 1 field, enter one of the values that should match the database field content to trigger the insertion of the conditional HTML and/or text.
  6. In the Insert 1 field, enter the HTML and/or text that will be displayed if the first condition is met.
  7. In the Case 2 field, enter the second value that should match the database field content to trigger the insertion of the conditional HTML and/or text.
  8. In the Insert 2 field, enter the HTML and/or text that will be displayed if the second condition is met.
  9. In the Case 3 field, enter the third value that should match the database field content to trigger the insertion of the conditional HTML and/or text.
  10. In the Insert 3 field, enter the HTML and/or text that will be displayed if the third condition is met.
  11. In the Default field, enter the HTML and/or text that will be displayed if none of the conditions are met.
  12. Click Add to Body to add the personalization the transactional message template.
    Switch personalization